Héctor Serrano

(Valencia, 1974)

He studied Industrial Design at UCHCEU in Valencia before moving to London, where he took a master’s degree in Product Design at The Royal College of Art. Héctor Serrano founded his own design office in London in 2000, a studio focused on creating products and spaces that people are attracted to in the most humane, emotional and extraordinary way possible. The quest to bring innovation and character, while maintaining timelessness, simplicity and attention to detail, is a constant in each of his projects. The client list includes companies such as Muji, FontanaArte, La Caixa Foundation, Telefónica Foundation, Roca, Gandía Blasco, ICEX (Spanish Ministry of Industry, Tourism and Trade), Droog Design, Metalarte, Lékué, Lexon, Coachella Art and Music Festival and La Casa Encendida (Caja Madrid) among others. The office has received different awards such as the Red Dot Design Award, Designer of the Year 2009 by AD magazine, Best of the Year Awards by Interior Design Magazine, the Peugeot Design Award, Madrid Concept Bus (EMT Madrid) and the second prize on the New Bus for London Competition with Enrique Miñarro, Joaquín García and Javier Esteban. His products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewitt National Design Museum in New York and are part of different collections as the Central Museum of Amsterdam. Hector founded the studio Borealis in 2010, the company responsible for his exhibition projects and installations. He currently combines his professional activity with teaching and giving lectures at universities as ECAL in Lausanne, RCA London, CEU in Valencia and IE in Madrid.